Cosway, a trusted homegrown network marketing company with 38 years of history, launched its first Experience Centre in Berjaya Times Square, as part of its ongoing business re-engineering and re-branding strategy, aimed at providing its customers, a refreshingly new retail shopping experience.
The centre was officiated by YB Dato’ Henry Sum Agong, the Deputy Minister of Domestic Trade, Co-operatives and Consumerism and Tan Sri Dato’ Seri Vincent Tan, founder of Berjaya Corporation Berhad, as 400 Cosway local and international business leaders, influencers and guests witnessed the grand launch.
Beyond the ordinary retail store, the Cosway Experience Centre showcases Cosway’s extensive range of Health & Wellness, Home Care & Living, Beauty, Food & Beverage, and Kitchen products in eight lifestyle-themed experiential zones.
These spacious zones are equipped with interactive guides, demonstration units, and high precision diagnosis machines to engage with, and provide functional based information on the holistic and wellness benefits of Cosway’s products to potential customers.
The centre will also serve as an online purchase collection point.
“Since 2016, Cosway started to re-brand, re-engineer and re-invent its business model to reach out to new younger generation consumers. This Experience Centre launch today marks the first step in Cosway’s offline enhancements to complement our online presence. At the end of the day, we aim to empower our consumers both online and offline,” said Tan Sri Dato’ Seri Vincent Tan, Founder of Berjaya Corporation Bhd.
In his speech, YB Dato’ Henry Sum Agong, the Deputy Minister of Domestic Trade, Co-operatives and Consumerism congratulated Cosway for its continuous initiatives to improve its business model by launching the centre which will provide consumers not only information, but also the experience necessary for them to make their informed choices
Customers can now visit Cosway Experience Centre or call 03-21411636 to register and receive free health and beauty assessments and consultation from the 18th to 30th September.
The Cosway Experience Centre is open from 10am to 10pm daily at Lower Ground Floor, Berjaya Times Square, No. 1, Jalan Imbi, Kuala Lumpur.
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