Comfort has never looked quite this cool. And now, one of fashion’s most recognisable names has a new address in Kuala Lumpur.
UGG has officially opened its first Southeast Asia store at Suria KLCC, bringing a slice of laid-back California style to the heart of the city with cosy classics, contemporary silhouettes, and that effortlessly relaxed attitude the brand has made its own.
Born on the sunny shores of California in 1978, UGG has come a long way from its surf-culture roots. What began with the iconic sheepskin boot has evolved into a global fashion phenomenon. From off-duty celebrity wardrobes to street-style favourites, the brand has turned comfort into a statement of personal style.
And its new Kuala Lumpur home captures that spirit beautifully.
Located on Level 3 of Suria KLCC, the approximately 111-square-metre boutique is a study in understated sophistication. Soft neutral tones set the mood. Sculptural curves add a modern touch. Thoughtfully arranged displays let the collections take centre stage.
The final result is a warm, inviting space that feels distinctly UGG, with a contemporary edge.
Of course, the real stars are the shoes.
Fans of the brand will recognise familiar favourites such as the Classic Ultra Mini and Tasman, two silhouettes that have earned their place in the modern casual wardrobe. For those looking to refresh their footwear rotation, the Classic Mini Heritage offers a new interpretation of the brand’s signature design, while the Bucked Boot brings a more fashion-forward attitude.
But there’s more to UGG than its famous boots.
The boutique also introduces a curated selection of sneakers, slippers, men’s footwear and accessories. From relaxed weekend dressing to everyday city style, the collection proves that comfort and fashion can go hand in hand.
It’s also a reflection of how UGG continues to evolve. Once synonymous with winter dressing, the brand has become a year-round lifestyle favourite, embracing individuality, creativity and self-expression.
That philosophy sits at the heart of its global Born to Feel platform, which celebrates the confidence that comes from feeling comfortable in your own skin.
To mark this Southeast Asian milestone, UGG hosted an exclusive opening celebration on 29 October 2026, bringing together personalities from Malaysia’s fashion, entertainment and creative scenes for an evening of fashion, music and discovery.
UGG is now open at Lot 316A, Level 3, Suria KLCC, Kuala Lumpur. Follow @ugg.my.sg on Instagram for the latest collections and updates.
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