YSL Beauty – the beauty signature of the most subversive Parisian couture brand opened its doors yesterday with its first flagship boutique in Pavilion Kuala Lumpur. Malaysia will be the first boutique in Asia to have its design aligned with the fashion house – featuring minimalist architecture echoing the brand’s aesthetics in a young, edgy and luxury approach, o reflect the brand’s heritage and identity.


Spanning over 1057 sq. ft., this YSL flagship boutique will be the largest boutique in the world; and the boutique will be offering its entire range from makeup to skincare and fragrance. Fans can look forward to get their hands on products such as the classic Rouge Pur Couture lipstick – famous for its iconic 01 Le Rouge shade, the much sought-after Vernis à Lèvres glossy stain lipstick, Le Cushion Encre De Peau fusion ink cushion foundation and the best-selling Touche Éclat concealer, where one is sold every 10 seconds worldwide.

The flagship boutique will also be the first in Asia to offer the prestigious and highly covetable Le Vestiaire couture fragrance range and to house a Gifting & Engraving Station for you to monogram your name or make your gift a unique one.

The monochrome mirrored interior is set to complete every beauty enthusiast’s shopping experience with its radiant space that is full of light and also an interactive space called “Get The Look” that offers a multi-sensory makeup experience.

YSL Beauté is located at Lot 3.63.00, Level 3, Pavilion Kuala Lumpur.

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