There’s a certain confidence that comes with finding the right nude lip—and YSL Beauty is leaning into that idea with its latest launch, YSL LOVENUDE. This isn’t about one perfect shade. It’s about redefining what “nude” looks—and feels—like for you.
Now in Kuala Lumpur, the collection arrives with an immersive pop-up concept that invites you to explore it in a more personal, tactile way. From 4 to 17 May, the YSL LOVENUDE Pop-Up takes over Mid Valley Megamall, Centre Court, Ground Floor.
1LOVENUDE Lip Blusher
At the centre of the collection is the LOVENUDE Lip Blusher — a hybrid formula that sits somewhere between a lipstick and a balm. With an 84% balm base, it delivers hydration while creating a soft-blurred, diffused finish on the lips. The texture melts in easily, giving you that “your lips, but better” effect—subtle, buildable, and comfortable enough for everyday wear.
Available in 10 sheer, buildable shades, it’s designed to be flexible. It can be worn as a soft, barely-there tint or layered into something more defined and expressive—depending on your mood.
2Kiss Shaper Lip Liner
Paired with the Kiss Shaper Lip Liner, the collection takes a more personalised approach to nude—less about following trends, more about shaping what feels right for you. With its creamy, blendable texture and ultra-gliding application, it adds structure without harsh lines, keeping the finish soft, natural, and effortlessly diffused.
Infused with coffee oil extract and nigella sativa seed, the formula goes beyond simple outlining — each stroke subtly enhances, defining and volumising the lips with a smooth, seamless glide. The result is a soft 3D contour that flatters your natural shape, whether worn alone for understated definition or paired with the Lip Blusher for endless nude combinations across a curated spectrum of shades.
Together, the duo redefines nude — not as a single look, but as something you shape, layer, and make your own.
If you’ve been meaning to refresh your makeup routine — or simply want to see what a more modern take on nude looks like — this is a good place to start. Head down to the YSL LOVENUDE Pop-Up at Mid Valley Megamall before 17 May and take your time exploring.
Read also: A Taste of Freedom: Step Into YSL Beauty’s LIBRE Berry Crush Pop-Up
