Global luxury brand, YSL Beauty hosted a star-studded event on 10th November to celebrate the launch of their first-ever beauty takeover at the Godown Kuala Lumpur. Inspired by the #PushTheBoundaries campaign, the YSL Beauty Zone is the latest activation launch by the luxury brand, to create a one-of-a-kind interactive and engaging beauty journey for consumers while tapping on both online and offline experiences.
The pop-up was open to the public from 11th to 13th November took consumers on an experiential beauty journey through the “Dare to Play” and “Dare to Discover” zones. The “Dare to Play” zone featured a series of arcade games, and upon completion of all the games, guests could redeem a complimentary Discovery Kit. While the “Dare to Discover” zone allowed guests to discover and purchase YSL Beauty’s iconic products and get their newly purchased lipstick and perfume personalised with an engraving of their choice.
The event was attended by some of Malaysia’s top celebrities and influencers such as Scha Alyahya, Awal Ashaari, Sharifah Sakinah, Jane Chuck, and Juwei Teoh, as well as Singaporean actor and singer, Glenn Yong. Besides a variety of activations such as makeup stations and photo opportunities present at the pop-up, guests were also surprised with stellar performances by Yung Raja, Midnight Fusic, and DJ Jovynn.
To discover more on YSL Beauty’s products line-up, visit www.yslbeauty.com.my.
Read also: #NewIn: This season is all about Matte Lips at YSL Beauty