There is a particular glow to the evenings leading up to Eid — warm, anticipatory and quietly celebratory. This season, YSL Beauty captures that sentiment in The Golden Celebration, the House’s first-ever global Eid Mubarak campaign, fronted by Malaysian ambassador Meerqeen.
Set against a landscape inspired by gilded desert horizons and the softness of an iftar sunset, the visuals feel unmistakably YSL: bold yet romantic, polished yet emotive. Golden leaves shimmer, light dances across skin, and Meerqeen anchors the narrative with effortless charm. Chosen alongside regional names including Luna Maya and Boran Kuzum, his presence signals more than star power — it places Malaysia firmly within the global luxury beauty conversation.
The campaign reflects the essence of Eid itself: reflection, gratitude and togetherness, interpreted through the brand’s signature edge. To complement the celebration, YSL Beauty unveils festive capsules and curated gift sets, including LIBRE and MYSLF Eau de Parfum collections alongside exclusive makeup and skincare sets designed for both preparation and gifting.
Fans will also have the opportunity to meet Meerqeen at the L’Oréal Luxe Multi-Branded Eid Mubarak Pop-Up at IOI Putrajaya on 1 March 2026, where the House brings its luminous world to life in an immersive retail experience.
MEET & GREET WITH MEERQEEN
1 March 2026, 2PM – 4PM
L’Oréal Luxe Multi-Branded Eid Mubarak Pop-Up at IOI Putrajaya
Discover the festive collection and visit the YSL Beauty Eid pop-up to experience The Golden Celebration in person.
Read also: YSL Beauty Light Club: Where Beauty Drops the Beat
