Rain or shine, nothing could dampen the excitement at Pavilion Kuala Lumpur on 22 September. Prada’s Paradigme Pop-Up opened in style, and while the skies poured, the crowd’s energy only grew louder. Why? Because everyone was waiting for Thai sensation Win Metawin, who lit up the afternoon the moment he arrived.
Clad in Prada, Win brought his signature charm, and the cheers from fans—umbrellas in hand, phones held high—proved that no storm could dim his star power. In one heartwarming moment, Win even paused to take a selfie with a group of lucky fans, sending the crowd into even louder squeals of excitement. That snapshot, no doubt, will be treasured forever.
Inside the pop-up, the mood was equally electric. Local KOLs and media personalities explored the immersive space, designed like a chic Prada newsstand with its striking green accents and architectural silhouette. Guests discovered the fragrance through interactive touches—snapping selfies with their personalised Prada Fanzine, solving playful crossword puzzles, and, of course, experiencing the bold new scent.
And what a fragrance it is. Prada Paradigme flips tradition on its head, opening from the base with smoky resins and woods before lifting into vibrant geranium and bergamot. It’s modern masculinity, redefined—layered, unexpected, and unforgettable.
The Prada Paradigme Pop-Up runs until 28 September at Pavilion KL, but the buzz it left in the city will last much longer. For those who couldn’t make it at the pop-up, Paradigme awaits at Prada Beauty boutiques in Pavilion Kuala Lumpur, The Exchange TRX, and Mid Valley Megamall.
Read also: Thai Star Win Metawin Makes Glamorous Appearance at Prada Beauty’s First Malaysian Store Opening
