It was a celebration of craftsmanship, beauty, and a little bit of magic — the kind that only Japan’s artistry can bring to life. At The City of Tsubaki, guests were invited into a world where the essence of haircare met the allure of fine pastry. With its upgraded formulations powered by Camellia Oil Force, Tsubaki unveiled a new era of salon-quality haircare that shines with every strand.
The showcase was a sensorial journey. From delicate camellia motifs to the soft scent that lingered in the air, every detail whispered of refinement. Partnering with JWC Roastery Malaysia, the brand reimagined its signature products through pastry art — five edible masterpieces titled Essence in Bloom, each inspired by the spirit of renewal and Japanese grace.
But beyond the beauty of the moment lies true innovation. The new Camellia Oil Force technology strengthens, smooths, and nourishes hair from within, bringing visible results that last. Whether it’s frizz, dryness, damage, or hair fall, each upgraded Tsubaki line is a symphony of care — balancing modern science with the timeless rituals of Japanese beauty.
From the refreshing cool care line made for Malaysia’s tropical days to the deeply restorative EX Repair series, each bottle captures a promise: radiant hair that moves with you — effortlessly.
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Tsubaki’s upgraded haircare range is available exclusively at Watsons Malaysia and online at watsons.com.my. Follow @tsubaki_malaysia on Instagram and @Tsubaki.My on Facebook for more.
Read also: Tsubaki x Doublewoot: Beauty Meets Fashion in the “City of Tsubaki” Collaboration
