Shiseido Introduces the All-New Vital Perfection Line with Anne Hathaway as Global Ambassador

Shiseido, the leading Japanese skincare brand, has announced a global partnership with Academy Award-winning actress Anne Hathaway. The partnership will see Hathaway front the brand’s all-new VITAL PERFECTION line, a leading age-defying skincare series that is powered by research on skin’s inner potential. The line is designed to work harmoniously with skin’s natural processes to harness its potential.

Hathaway is a perfect fit for the VITAL PERFECTION line, as she embodies the brand’s message that “Potential Has No Age.” The actress is known for her timeless beauty and her ability to embrace each and every stage of her life. She is also a vocal advocate for women’s empowerment and self-acceptance.

The VITAL PERFECTION line is powered by Shiseido’s proprietary ReNeura Technology++, which is inspired by neuroscience. The technology helps to improve skin’s ability to regenerate and repair itself, resulting in a more youthful and radiant complexion. The line also features a number of other innovative ingredients, including Pure Retinol, which is proven to reduce the appearance of wrinkles and dark spots.

The VITAL PERFECTION line features three products:

Intensive WrinkleSpot Treatment
This breakthrough cream formula is powered by Pure Retinol, which is proven to reduce the appearance of deep wrinkles and dark spots. It also comes in a unique packaging that keeps the retinol fresh.

LiftDefine Radiance Serum
This serum helps to create a luminous, even complexion. It targets signs of aging in the lower half of the face and can be enhanced by applying a one-minute massage to the face and neck.

Uplifting and Firming Cream
This rich moisturiser helps to lift and firm the skin. It is formulated with brightening ingredients and safflower BLG Complex, which helps to keep skin supple and moisture-rich.

The VITAL PERFECTION line is available now at Shiseido counters, boutiques, and selected Sephora stores, and online at and

Read also: Unlock the Power of Regeneration with Shiseido’s 3-step Ultimate Trio