In a celebration of skincare innovation and a commitment to sensitive skin, ILLIYOON, the renowned South Korean skincare brand with a 40 years in sensitive skin care, hosted a grand launch event at GMBB Kuala Lumpur. The event marked the debut of its signature Ceramide Ato Line in Watsons Malaysia, a collection of skincare products specifically formulated to address the delicate needs of Asian sensitive skin.
During the launch event, ILLIYOON’s Senior Researcher and ILLIYOON Brand Science Manager at Amorepacific Research & Innovation Center, Ms Song Hohyun and Ms Ku Eunkyung, Brand Manager from Amorepacific Korea, shared insightful details about the development of the Ceramide Ato Line. Through a comprehensive Q&A session, they shed light on the key distinctions between Asian and Western sensitive skin, emphasizing the importance of ceramides in maintaining healthy skin.
Ceramides, naturally occurring lipids found in the skin’s outermost layer, play a crucial role in maintaining its barrier function. When ceramide levels are depleted, the skin becomes more susceptible to irritation, dryness, and environmental aggressors. ILLIYOON’s Ceramide Ato Line harnesses the power of ceramides to replenish and strengthen the skin’s barrier, restoring its resilience and protecting it from further damage.
Backed with ILLIYOON’s 40 years of research, the Ceramide Ato Line comprises a range of skincare products, all formulated with all-natural ingredients, making them safe for the entire family, from infants to adults. Each product is unscented, mild, and gentle, ensuring that sensitive skin is treated with the utmost care and consideration.
ILLIYOON Ceramide Ato 6.0 Top To Toe Wash
This gel wash gently cleanses the scalp, face, and body, maintaining the skin’s natural acidity for a healthy barrier.
ILLIYOON Ceramide Ato Bubble Wash and Shampoo
Hypoallergenic and pediatrician-tested, this bubble wash is ideal for children as young as three. It effectively cleanses while hydrating and protecting delicate skin.
ILLIYOON Ceramide Ato Concentrate Cream
This vegan-certified, non-comedogenic cream contains visible Ceramide capsules to soothe and moisturize dry, sensitive skin, relieving itchiness and irritation caused by dryness.
ILLIYOON Ceramide Ato Lotion
A lightweight, milky-textured moisturizer, this lotion soothes irritated skin and strengthens the skin barrier, keeping it hydrated and healthy.
ILLIYOON Ceramide Ato Soothing Gel
Suitable for all skin types, this refreshing gel moisturizer provides powerful cooling and soothing effects, calming irritated skin, including heat rashes.
Complete your body care with other ILLIYOON products such as ILLIYOON Fresh Moisture Body Wash, ILLIYOON Fresh Moisture Scrub Wash, ILLIYOON Mild Easy-Wash Sun Cream SPF 50+ PA++++, ILLIYOON Stretch Mark Cream and more!
ILLIYOON is exclusively available at Watsons in-store and Watsons online, skincare enthusiasts are invited to embark on a transformative journey of sensitive skin care rejuvenation.