Maximum Huat-dration for the Year Ahead: Kiehl’s Ultimate Hydration Fix

This Lunar New Year, Kiehl’s invites you to leave skin meltdowns behind and step forward with strength, balance and glow — because true huat begins with healthy skin.

In beauty, hydration is more than a skin concern — it’s a state of balance. And as the Lunar New Year ushers in fresh beginnings, harmony and renewed energy, Kiehl’s Malaysia makes a compelling case that the most auspicious glow begins with a well-hydrated complexion.

Welcoming the Year of the Horse, Kiehl’s reframes prosperity through skin health with its Maximum Huat-dration philosophy — a celebration of barrier strength, recovery and resilience. Long revered for its dermatologist-tested formulas, the brand’s iconic Ultra Facial range takes centre stage once again, this time with a powerful new addition designed for skin living on the edge of modern life.

Discover the NEW Ultra Facial Meltdown Recovery Cream, the latest evolution of Kiehl’s hydration legacy. Created for moments of “skinmergency” — such as post-treatment sensitivity, environmental stress or sudden flare-ups — this medicated moisturiser delivers visible discomfort relief in just five seconds, while supporting up to 50% faster skin barrier recovery. Its cooling, low-friction texture glides effortlessly across overheated skin, instantly calming redness, irritation and itchiness.

The formula is anchored by a restorative trio: Micro-colloidal oatmeal, α-Bisabolol and Dexpanthenol, working together to soothe, protect and rebuild skin resilience from within. Clinical results speak volumes — up to 89% reduction in dryness and flaking within four weeks, proving that calm skin is the most powerful foundation for the year ahead.

For everyday hydration rituals, the story continues with the cult-favourite Ultra Facial Cream, now boosted with 4.5% Squalane for up to 72 hours of hydration, and the Ultra Facial Oil-Free Gel Cream, a refreshing, shine-free option for those who prefer a lighter, cooling finish.

Beyond the bottle, Kiehl’s brings festive beauty to life with Chinese New Year in-store activations from 15 January to 28 February, featuring Fortune Picks, calligraphy sessions, Feng Shui consultations and Skin Care Masterclasses — a thoughtful blend of tradition and skincare science.

The Kiehl’s Ultra Facial collection is available online at kiehls.com.my and at all Kiehl’s stores nationwide.

Read also: Feel the Power of Plump with SK-II SKINPOWER RE-NEW Range