MAKE UP FOR EVER Launches New Watertone Skin-Perfecting Fresh Foundation

MAKE UP FOR EVER launches new Watertone Foundation, an innovative formula that doesn’t smudge or budge throughout the day and provides a natural fresh finish that lasts all day. Water-based with a breathable finish, the Watertone Foundation is lightweight and hydrating for skin that looks—and stays—fresh and radiant.

The new Watertone Foundation is incredibly easy to apply and delivers a natural, perfect finish. This lightweight, breathable formula minimises the appearance of imperfections, provides 24 hours of radiance and hydration, and is made of 78% water and 94% naturally derived ingredients. Formulated for modern makeup users, it’s transfer-proof, sweat-proof and humidity-proof, and lasts all day.

WATERTONE is the brand’s first sustainable foundation, formulated with 94% natural-origin ingredients and without anima-derived ingredients, parabens, silicones, PEGs, EDTA, mineral oil, or phenoxyethanol, and less than 1% fragrance. Its glass bottle is also 100% recyclable, with a removable, indented cap that acts as a palette or effortless mixing and blending when using fingers or a sponge.

The WATERTONE SPONGE is latex-free and encased in a 100% recyclable plastic box made from 30% recyclable materials, and Artisan Brush #116 is made with synthetic fibers and an eco-label beechwood handle.

Two innovative new tools were designed specifically to maximise Watertone’s performance.

  • Watertone Sponge (RM75) – made from unique, water activated materials that allow it to transform into a soft, bouncy tool that smooths foundation seamlessly onto the skin. It allows you to easily build the foundation to medium coverage with a covetable, fresh finish every time.
  • Artisan Brush #116 (RM200) – designed to hold and apply water-based formulas. Apply the product directly to the brush and it will gather and deliver the perfect amount for a flawless, airbrushed finish.

Suitable for normal, combination, oily and sensitive skin, the Watertone Foundation (RM180) range offers 12 shades available in Make Up For Ever Pavilion Boutique and, 6 shades in Sephora stores and Sephora.My for all skin tones, and blends seamlessly for natural fresh look.

Watertone is the ultimate foundation for all – perfect for men and women looking for truly natural coverage! Be fearless with this Watertone Foundation that will allow you to reveal who you really are and what makes you unique!

Read also: Make Up For Ever Introduces The New Step 1 Primers Range Features 3 Skin Perfectors & 6 Color Correctors