M·A·C Cosmetics joins forces with Maxis™, a studio of Electronic Arts Inc. (NASDAQ:EA), for a special collaboration in the popular life simulation game The Sims™ 4 as the first ever makeup brand available in the game.
Now available as a free base game update, player can experiment with M·A·C looks in the game’s Create A Sim tool, which allows users to customize every detail of their Sims, from their distinct physical features to their unique quirks and personality traits. The collaboration offers users to customize a range of looks with a broad spectrum of skin tones. Looks range from everyday beauty to fashion forward and avant garde glam designs.
The collaboration is a natural one between both M·A·C and The Sims 4 who share the same brand values centered around inclusivity, self-expression, and creativity. M·A·C Director of Makeup Artistry Romero Jennings, who developed the looks, designed each makeup style with varying skin tones in mind. Focused on the lips, face and eyes in shades inspired by M·A·C’s extensive product range, allow Simmers endless customizable makeup looks.
The possibilities for imagination and individuality are unsurpassed, and everyone is invited to challenge and play with beauty boundaries along with M·A·Cand The Sims 4. Simmers are invited to tag their digital or IRL looks on social platforms using #MACxTheSimson social media, or upload their digital makeup creations to The Sims 4 Gallery at https://www.ea.com/games/the-sims/the-sims-4/pc/gallery.
In Malaysia, Simmers can get to know M·A·C products and discover endless makeup possibilities by dropping by a M·A·C store to chat with a M·A·C Artist or online at www.maccosmetics.com.my.