Latin GRAMMY Winner Rosalía Becomes the Newest Ambassador of M.A.C VIVA GLAM

M.A.C just named the groundbreaking GRAMMY and multiple Latin GRAMMY-winning recording artist, Rosalía, as their newest Viva Glam ambassador. Rosalie will join M.A.C to launch the makeup brand’s all-new, limited-edition, fiery-red M.A.C VIVA GLAM VG26 Lipstick that celebrates 26 years of giving back 100%. 

VIVA GLAM 26 (image source:

Influenced by flamenco, urban rhythms, electronic beats – and a feminist ethos – the Barcelona-born singer, songwriter and record producer embodies passion, courage and originality that inspires us and her fans across the world. The Grammy-Award winning artist has established herself globally as a unique, dynamic feminist who inspires self-expression and represents creativity and individuality – all values that are core to M.A.C’s VIVA GLAM mission- where 100% of the lipstick selling price supports healthy and futures and equal rights for women, girls and the LGBTQ+ communities while maintaining its decades-long support for those living with HIV/AIDS. 

Since 1994, M.A.C VIVA GLAM has raised over $500 million globally. Every cent of the selling price of M.A.C VIVA GLAM lipstick is donated to the M.A.C VIVA GLAM Fund, supporting healthy futures and equal rights for all.

This year, VIVA GLAM announced in April that their 2020 charitable campaign was fast-tracked to dedicate $10 million towards 250 organizations around the world that are on the front lines serving communities affected by the COVID-19 pandemic. 

The new M.A.C VIVA GLAM VG26 Lipstick is slated to be released in Malaysia on September 24 for RM84. Stay tuned!

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