Etude House’s New Year 2021 Collection helps you achieve lovely milky looks!

In keeping with its annual tradition since 2016, Etude House is launching an exclusive New Year 2021 collection to celebrate the arrival of the year of Ox! Featuring a range of pastel milky sensation that will conquer your hearts, Etude House preserves all the best of this season with soft, subdued shades and milky theme packaging, in total 8 desirable makeup and skincare products in the eye, cheek and face categories, to bring out the pastel sensation across the year of Ox.

Milky New Year Play Color Eyes (RM114)

  • 9-color eye shadow palette imbued with milky sweetness and fruity hues.
  • Soft pastel shades that are ideal for creating subtle spring makeup.
  • 3 different textures in one palette: Matte. Shimmer and Glitter.
  • Special packaging designed to emphasize the milky color scheme.
  • 3 milky color variants available:

Milky New Year Milk Cheek (RM42)

  • Powder type blusher for creating lovely pastel cheeks.
  • Fine pigmentations that softly blends into the skin and glides evenly for a natural finish.
  • Match together with the same eyeshadow palette shades for a tone-on-tone soft pastel makeup look.
  • Get that natural & subtle flush for your cheeks by applying with a Blusher Brush! Or, apply with a Blush & Contour Brush to create vibrant & colorful cheeks for a perfect selfie photo look.
  • Special packaging designed to emphasize the milky color scheme.
  • 3 soft pastel shades available:

Milky New Year Soonjung Hydro Barrier Cream

  • Limited packaging that resembles a milk pudding jar in jumbo size 100ml.
  • Soonjung Hydro Barrier Cream is an all skin type hydro-soothing cream that comforts stressed skin caused by external triggers and dryness by providing 92.2% of hydrating ingredients to the skin.
  • Contains Panthenol and Madecassoside that soothes sensitive and irritated skin, and provides a barrier strengthening effect from external stress.
  • Skin feels refreshed and hydrated after using for long hours, no more dryness and irritated skin!
  • Non-irritating, low pH level 5.5 formulation that is recommended for sensitive skin users.
  • Non-comedogenic and Hypo-allergenic tested.

Milky New Year Milk Tone Up Base SPF30 / PA+++

  • A tone-up base that instantly lightens up skin complexion with its special formulation.
  • Lightweight texture gives off a silky finish on the skin, no more stickiness!
  • Skin brightening, UV protection (SPF30), and wrinkle prevention. 3-in-1 beneficial effects in just one bottle.
  • Apply as a makeup base after skincare, and before applying face foundation to create smooth milky skin. It can be used on the neck and dark-toned areas, such as elbows or the knees, to even out the skin tone with its brightening effect.
  • Limited packaging designed to emphasize the milky theme of the collection.

Etude House Milky New Year 2021 collection is now available at all offline and official online stores on Lazada and Shopee, at the prices as follows:

  • Milky New Year Play Color Eyes (RM114)
  • Milky New Year Milk Cheek (RM42)
  • Milky New Year Soonjung Hydro Barrier Cream (RM110)
  • Milky New Year Milk Tone Up Base SPF30 / PA+++ (RM65)

Read also: Etude House Glittery Snow Holiday Collection