EIG Launches Clean MakeUp Brand jane iredale in Malaysia

Esthetics International Group Berhad (EIG) has added a clean makeup brand under its repertoire set to release in Malaysia on 10 October 2022. The new brand, jane iredale is a collection of skin-boosting formulas created in partnership with renowned beauty professionals for skin-transforming makeup that looks as good as it feels.

The brand takes the name after its founder, Jane Iredale, who founded the brand more than 25 years ago. Since it first launched, the brand has been beloved by industry professionals due to the clean, innovative product formulas that combine smart skincare science with powerful natural ingredients and high-quality minerals to deliver beautiful results while strengthening and nourishing skin.

jane iredale is also an eco-conscious brand that uses eco-friendly and recyclable packaging to reduce plastic usage. Today, jane iredale is a globally recognized makeup brand used by skincare professionals and plastic surgeons in more than 50 countries through fine spas and salons, destination resorts, apothecaries, medical offices, and luxury retail. The brand’s extensive panel of testing, which includes comedogenicity, skin irritation, heavy metals and phototoxicity, ensures its formulas are safe to use on vulnerable and compromised skin, even after skin and aesthetic procedures and treatments.

The assortment available offered by Esthetics International Group Berhad will include the Skincare Makeup System, three essential products used to achieve optimal coverage and performance, two face primers, four foundations, two concealers, four hydration sprays, one mascara, one eyebrow pencil, professional makeup brushes, makeup remover and makeup brush cleaner.

jane iredale products will be available in Malaysia on 10 October 2022 at authorized skin care centres nationwide by Esthetics International Group Berhad. More details on products can be found on janeiredale.com. Follow jane iredale’s social media accounts on Facebook, Instagram and tiktok for more updates.

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