IT Cosmetics has become the big winner in the QVC Customer Choice Beauty Awards for 2016 by sweeping away 12 QVC Customer Choice Beauty Awards, giving the brand a total of 33 QVC Customer Choice Beauty Awards since launching on QVC in 2010.

We live and breathe to create game-changing products that are life-changing in the hands of real women, so for women to love IT and vote for IT—that means everything to us – says Jamie Kern Lima, co-founder and CEO of IT Cosmetics.

Each year, QVC customers have an opportunity to vote for their favorite beauty products across multiple categories. For this year’s awards, IT Cosmetic won in the categories of Best Liquid FoundationBest Powder FoundationBest ConcealerBest EyeshadowBest EyelinerBest MascaraBest BrowBest New InnovationBest HighlighterBest SPF ProductBest Face Bronzer and Best Desert Island Product as follows:

Best Liquid Foundation: CC+™ Cream with SPF 50+ IT Cosmetics Full Coverage Physical SPF 50 CC Cream with Plush Brush
Best Powder Foundation: Celebration Foundation™
IT Cosmetics Anti-Aging Celebration Foundation with Brush
Best Concealer: Bye Bye Under Eye™ Concealer
IT Cosmetics Bye Bye Under Eye Concealer with Collagen & Brush
Best Eyeshadow: Naturally Pretty™ Eyeshadow Trio
IT Cosmetics Luxe Anti-Aging High PerformanceEye Shadow Trio
Best Eyeliner: No-Tug™ Anti-Aging Eyeliner
IT Cosmetics No-Tug Anti-Aging Gel Waterproof Duo Auto-Delivery
Best Mascara: Superhero™ Elastic Stretch Volumizing MascaraIT Cosmetics Superhero Elastic Stretch Volumizing Mascara Duo
Best Brow: Brow Power™ Universal Brow Pencil
IT Cosmetics Brow Power Universal Brow Pencil Duo
Best New Innovation: Bye Bye Makeup™ 3-in-1 Makeup Melting Balma277965-001
Best Highlighter: Hello Light Crème™ Luminizer
IT Cosmetics Hello Light Anti-Aging Creme Luminizer with Brush
Best SPF Product: Celebration Foundation™ with SPF 50+
IT Cosmetics Celebration Foundation SPF 50 with Brush
Best Face Bronzer: Sunshine in a Compact™
IT Cosmetics Sunshine in a Compact Matte Anti-Aging Bronzer w/Brush
Best Desert Island Product: Full Coverage Physical SPF 50+ CC+™ Cream w/Brush
IT Cosmetics Anti-Aging Full Coverage Physical SPF50 CC Cream

Find out the full list of 2016 QVC Customer Choice Beauty Award Winners here.

Related: Our Top Picks: IT Cosmetics @ Sephora