Since 1851, Kiehl’s has always strived for better – from responsible formulations, packaging & manufacturing to supporting communities and helping to reduce environmental impact. This year, Kiehl’s continues its journey towards a Future Made Better with a collaboration with WWF-Malaysia to support Turtle Conservation and Community Engagement in Tun Mustapha Park (TMP), Sabah.
The project aims to decrease poaching of turtles and turtle eggs within TMP by increasing protection, monitoring, and patrolling efforts as well as building new community operated turtle hatcheries. And that’s not all – WWF-Malaysia will also be conducting trainings to educate community members about basic turtle biology and ecology, turtle conservation work and hatchery management, as well as support efforts to combat plastic pollution and increase awareness.
On the 19th of July, together with its Future Made Better advocates Sean Lee and Daiyan Trisha, Kiehl’s pledged to donate RM140,000 to WWF-Malaysia for turtle conservation efforts and safeguarding their future, during the launch of Kiehl’s Future Made Better campaign at Pavilion Kuala Lumpur.
Members of the public can visit Kiehl’s Future Made Better pop-up that’s happening from the 18th to 24th of July at the main entrance and concourse, Pavilion Kuala Lumpur, to learn the collaboration efforts of Kiehl’s and WWF-Malaysia in saving the turtles. The space has been transformed into an interactive way for the public to engage with the brand and to learn more about Kiehl’s sustainable and philanthropical history – Kiehl’s Does and Kiehl’s Gives.
Furthermore, there is also a recycling station where the public can learn more about Kiehl’s Recycle & Be Rewarded program. For every cleaned beauty empty of any brands recycled at the event, you will be rewarded with 1x sample sachet (capped at 5x sachets)! Get an additional Hydro-Plumping Re-Texturizing Serum Concentrate 5ml upon visiting all stations at the event and the first 100 registrations per day will receive an additional FREE succulent in a upcycled Kiehl’s jar. Customers can also experience a deep skin analysis with Kiehl’s Derma Reader Pro, which will identify 8 underlying skin concerns.
Aside from unveiling the new Limited-Edition packaging, Kiehl’s is also launching its latest innovation, Concentrated Facial Cleansing Bars. Formulated with renewable Squalane and Glacial Glycoprotein, responsibly sourced Calendula petals and fair-trade Amazonian Clay, the reformulated and repackaged cleansing bars deliver targeted benefits while leaving skin perfectly clean without disrupting skin’s moisture barrier while minimizing environmental footprint. This formula is 96% biodegradable and developed with 5x less water for concentrated active ingredients.
Don’t forget to drop by Kiehl’s Future Made Better pop-up to enjoy exclusive deals while learning all about Kiehl’s and WWF-Malaysia’s turtle conservation efforts at the centre court of Pavilion KL, happening now till the 24th of July.
For more information about Kiehl’s Future Made Better campaign, visit kiehls.com.my/en_MY/turtles-do-like-us.
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