Utena, a leading beauty brand in Japan with 90 years of experience, has debuted in Malaysia with its best-selling and star products, the Premium Puresa Golden Jelly series and the Matomage Hair Styling series that have been well-received by the japan marketplace since their launch few years ago.
Utena is one of the first beauty brands that infuses jelly essence into skincare products. Its Premium Puresa Golden Jelly series is a luxurious, moisturising mask containing one of the highest-known concentration of beauty serum in a mask (33g). It is a high quality mask that undergoes 1 6-day soaking period to ensure that its serum is fully absorbed into the mask, which is free of artificial fragrance, artificial colorant, mineral oils, alcohol, silicon and UV absorbers.
In addition, its Matomage Hair Styling series that’s inspired by the vintage “tique” men’s styling pomade, featuring an award-winning hair-wax formulation for Malaysia’s tropical climate for controlling flyaway or stray hairs. It contains natural ingredients such as beeswax, shea butter, beauty oils and added moisture-absording ingredient to make hair look smooth and shiny.
Utena is now available in Sasa stores, Play Up stores, selected AEON departmental stores, selected Ben’s independent grocer stores, Innovation beauty studio, selected independent pharmacies, major e-commerce platforms including Tokyoninki. It will also launches in Watsons stores by February 2019.