International Women’s Day 2020: Bobbi Brown Cosmetics’ The Pretty Powerful Fund Partners with She’s The First to Empower Women & Girls Through Education

The She's the First Summit took place Saturday, August 5, 2017 at the New York University Law School. The annual summit brings together students from across the country in the nonprofit's campus chapter program -- and this year, it was open to the public for the first time! (Photo by Kate Lord)

Bobbi Brown Cosmetics’ The Pretty Powerful Fund celebrates International Women’s Day 2020 with a new partnership with She’s The First, a global non-profit organization that fights for a world where every girl chooses her own future. They teamed up to empower women and girls around the world through education programs, make sure they are educated, respected, and heard.

She’s the First Scholars in Nepal play a team building game, March 2015.
Back row: Sunita S., Durga S., Apeksha K., Roshni S. Front row: Purnima P., Aliza T.M., Chandani B. (photo by Kate Lord)
She’s the First Scholar and third grader Swastika S. (younger) works in class in Nepal, March 2015. (photo by Kate Lord)

For nearly 20 years, Bobbi Brown Cosmetics has worked hard to help empower women and girls beyond makeup. The brand has partnered with non-profit organizations to help women and girls develop job skills, sustain a business and gain access to educational resources. On International Women’s Day in 2019, Bobbi Brown officially launched The Pretty Powerful Fund to support the creation of possibilities for women and girls globally.

Pooja Kumal (green), Bishnu Poudel (red), Kamala Rokaya (yellow), and Bishnu Poudel(blue) are She the First scholars in Kopila Valley, Nepal.
She’s the First Scholars Tsion D., Almaz D., Yezena D. and Belaynesh D. pose outside their home, Dinknesh House at the STF’s Ethiopian partner Selamta Family Project, February 2016. (photo by Kate Lord)
Bhagwati Khanal gives her all in the final leg of a 5k held on International Women’s Day. The race is organized each year by The Kopila Valley Girls’ Club and held in Surkhet, Nepal.

In 2020, The Pretty Powerful Fund continues this commitment by kicking off a global partnership with She’s The First. Over the past several months, She’s The First led the charge in organizing girls from all over the world to develop the first-ever Global Girls’ Bill of Rights. Written by girls for girls, the Bill gives girls the opportunity to voice their needs, declaring what is most important to them, their well-being and their future. More than 1,000 girls ages 13-22, representing nearly 40 countries and five languages, submitted the rights most important to them, culminating in a document that was presented at the United Nations. The Global Girls Bill of Rights outlines the 10 essential rights girls should be entitled to globally, inclusive of a free, quality education, equality, protection, and more.

To launch the partnership, Bobbi Brown Cosmetics will be making an initial seed grant in the amount of USD$25,000 to support the development the Girls’ Bill of Rights digital tool kit, an online hub which girls from all over the world can utilize to take action in their local communities.

The Pretty Powerful Fund will continue to support She’s The First’s education and development initiatives by providing strategic donations, supporting ongoing programming, and raising awareness for these initiatives throughout the upcoming year and beyond.

For more information, and to stay up to date on The Pretty Powerful Fund and She’s The First’s work, visit

Read more: International Women’s Day 2017: Our Top 10 Most Iconic Women Of All Time