In a move that reinforces its commitment to empowering individuals to embrace their natural beauty, RYO, the leading hair loss care expert, has appointed acclaimed Korean actress Go Youn-Jung as its new global brand ambassador. This partnership signals RYO’s dedication to empowering individuals to embrace healthy hair and prioritize self-care as a path to self-love.
Go Youn-Jung, known for her captivating performances in popular K-dramas such as “Alchemy of Souls,” “Law School,” and “Sweet Home,” embodies the essence of RYO’s brand philosophy. Her unwavering belief in self-love and her dedication to prioritizing her own well-being resonate deeply with RYO’s mission to help people discover the confidence that comes from having healthy, beautiful hair.
“I’m truly honored to be chosen as RYO Global Brand Ambassador,” expressed Go Youn-Jung. “RYO’s belief in the importance of a healthy scalp for beautiful hair truly resonates with me. As the Korean representative of RYO, I am thrilled to embark on this journey, unveiling a fresh chapter of my life while upholding the brand’s legacy of championing the beauty of a healthy scalp and lustrous hair.”
Ryo Hair Loss Expert Care range is specifically formulated to address the scalp concerns of Asian women, who often experience scalp sensitivity due to weather conditions and daily activities. The range provides a four-step hair care routine that includes a scalp scaling cleanser, shampoo, root strength treatment formula, and scalp massage essence.
RYO’s partnership with Go Youn-Jung marks a significant step forward in its mission to empower individuals to embrace their unique beauty and prioritize their well-being. Together, they will inspire others to embrace self-love and discover the transformative power of healthy hair care.