L’Oréal Professionnel x Sometime “Puffy Tote” Celebrating Style in Both Hair and Fashion

The professional hair brand, L’Oréal Professionnel kicks off the new year with an exciting collaboration with Sometime by Asian Designers, a bag and accessories specialist company, to co-design an exclusive L’Oréal Professionnel X Sometime tote that represents both the durability and protection the two brands are known for, as well as to endorse L’Oréal Professionnel’s iconic disruptive innovation against hair breakage and to promote long-lasting colour, the Metal DX hair care range.

The limited-edition nylon bag, Puffy Tote, is the perfect accessory to strike a bold impression. In line with both brands’ sustainability commitments, the bag features vegan leather handles while the body is made from premium nylon. Puffy Tote comes in two bold colours – Maroon and Navy Blue.

You can get this limited-edition Puffy Tote (worth RM238) as complimentary, when you spend a minimum of RM200 on L’Oréal Professionnel products and/or L’Oréal Professionnel colour services at any L’Oréal Professionnel’s salons (check Salon Locator here). This special promotion is valid from 1st January to 28th February 2023, while stocks last.

The Metal DX range is created for those who experiences hair breakage and colour inconsistencies. At the core of Metal DX is the patented technology featuring a molecule small enough to penetrate and neutralise the metal inside – Glicoamine. Suitable for coloured, bleached or balayage hair, the Metal DX is effective in reducing the breakage with 100% true-to-tone, longer-lasting hair colour.

Metal DX is divided into two segments – in-salon treatment and home care maintenance. For hair breakage prevention and to obtain a true-to-tone, longer lasting hair colour, you are recommended to do the in-salon Metal DX Professional Treatment that neutralises metal and detoxifies hair in three steps:

  • Step 1, a professional pre-treatment where Metal DX Metal Neutraliser is used to protect hair prior to the colour service,
  • Step 2, a professional shampooing service; and
  • Step 3, a professional care service, using the Professionnal Care and Mask to strengthen hair and for cosmeticity.

For home maintenance, the sulfate-free Anti-Metal Cleansing Shampoo (300ml for RM130) helps detoxify hair after any colour, balayage or lightening service. For further protection, the Anti-Deposit Protector Mask (250ml for RM150) protects every hair fiber from particle deposits after any colour services while maintaining colour vibrancy and providing softness and nourishment to the hair.

Check out L’Oréal Professionnel’s official store on Shopee Malaysia for its full range of products and exciting promotions!

Read also: 8 The Thalasso Treats Hair like Skin: Using the Power of Ocean Therapy