Hada Labo Launches an Interactive Virtual Reality Roadshow

Customers can now experience Hada Labo‘s offerings at the comfort of their home as the brand has launched the first of its kind innovative Virtual Reality (VR) roadshow via https://hadalabo.com.my/virtualroadshow/ to integrate interactive fun activities and a virtual shopping experience on one platform.

The VR roadshow is built on a 360° virtual reality platform, and replicates a physical shopping experience at a roadshow by allowing visitors to pick out products from the shelves to the cart coupled with fun and interactive encounters.

Mian Lobby
Interactive Zone
Hada Labo Best sellers
Virtual beauty advisor

Visitors will first be directed to the main lobby where it provides visitors with a navigation guide on where they can head to next, and also information on the coolest promotion of the month. Once visitors enter into the Interactive Zone, they can get their skin analysis to determine the right product for their skin, watch short videos on how to use the respective skincare products & learn beauty tips, and even play games to win prizes! After that, they can navigate into the Shopping Zone to check on Hada Labo’s best sellers which are organised by range on specific shelves. A virtual beauty advisor is standby to provide more information of the products or just simply click on the specific product before making a purchase.

Visitors can also check on the brand’s latest offerings on the VR roadshow. Some of the latest offerings of the brand include:

Hada Labo’s KOUJI range

Hada Labo’s KOUJI range, which is made from Japanese fermented rice extract, is expanded with two new additions – KOUJI Treatment Powder Wash and Tightening & Hydrating Gel – to complement the existing range in delivering intensive hydration, repairing fine lines and boosting skin radiance for flawless, younger and crystal clear skin.

KOUJI or miracle grain, which comes from the fermentation fo Yamada Nishiki rice, contains:

  • High Molecule Hydrolysed Rice Protein that prevents moisture evaporation from skin.
  • Low Molecule Hydrolysed Rice Protein that penetrates deep into skin layers to lock in moisture for hydrated, supple and youthful looking skin.
  • Multiple Natural Moisturizing Ingredients such as vitamins, ceramides, amino acids, minerals and peptides that work in synergy to give superior hydration, repair fine lines and brighten skin tone to keep skin clear and radiant.

Apart from the two latest additions, the KOUJI range includes the Treatment Cleansing Foam, Treatment Essence, Treatment Cream and the Treatment Mask for a complete skincare regimen. Free of fragrance, colorants and minerals, the range is suitable for those who are in their 20s and want to kick-start anti-aging regimen at an earlier age.

Hada Labo’s Kotojyun Serum Mask collection

Hada Labo’s new Kotojyun Serum Mask collection is infused with 23ml high penetrating beauty serum for each mask to give the skin an instant boost of moisture and hydration. The upgraded Kotojyun Mask comes in three variants to tackle different skin conditions:

Premium Moist offering intense moisture for very dry skin
Deep Whitening offering hydration and brightening benefits that are suitable for dry, pigmented skin
Instant Hydration offering instant hydration for normal to dry skin

Both the KOUJI range including the new Kouji Treatment Powder Wash (RM60) and Tightening & Hydrating Gel (RM125), and the upgraded  (RM12.90 per sheet) are also available at Shopee, Lazada, Watsons, Guardian and Aeon Wellness.

Read also: Hada Labo’s Upgraded Premium Whitening Range Provides Triple Skin Brightening Effect