After 25 years of pioneering hair styling innovation, ghd is ushering in a new era of beauty tech with the launch of ghd sculpt—its first AI-powered interactive styler engineered to deliver flawless styling while protecting the hair’s natural structure.
Unlike conventional straighteners that regulate plate temperature, ghd sculpt introduces the brand’s breakthrough Heat-Adapt Technology, which continuously measures your hair’s temperature, learning and adapting in real time for personalised heat control. Powered by AI, the styler performs an impressive 2,900 measurements per second, adjusting heat precisely to minimise damage while maximising styling performance.
The result? Up to 90% more shine, 2.5 times less frizz, enhanced curl definition and styling that’s up to five times faster than previous ghd technology. Its ultra-slim Infinity™ plates and lightweight ergonomic design also make creating sleek straight styles, soft waves and defined curls effortlessly intuitive.
Available in Black and White, the ghd sculpt retails for RM2,400 at selected ghd salons, Sephora and online. For anyone looking to elevate their styling routine without compromising hair health, this next-generation styler proves that high-performance styling and healthy-looking hair can finally go hand in hand.
Read also: Tried & Tested: GHD Helios For A Quicker Blow Dry Without Frizz
