Fresh Celebrates Its 30th Anniversary with 30 Commitments to Sustainability

Fresh, the clean beauty brand that advocates for only clean and natural ingredients, is tuning 30 this year and marking the milestone with 30 commitments focused on the planet, people and products.

Over the past three decades, fresh has evolved from an apothecary in Boston into a global brand beloved for its sensorial skincare, lip care, body care and fragrance inspired by natural ingredients.

The founder of fresh beauty

fresh sets up a foundation called “forever fresh“, as the brand’s new sustainability platform focused on working responsibly with communities where fresh sources its ingredients while also addressing climate action and eco-packaging.

As part of its 30th anniversary commitments, the brand has outlined concrete goals and actions in each of the areas that it aims to achieve before its 40th anniversary in 2031. You can discover their 30 commitments through an audiovisual experience – A fresh Take” at

Fore more information about fresh’s 30th anniversary commitments and its line of products, visit

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