The Estée Lauder Companies has kicked off its 2022 Breast Cancer Campaign, by illuminating a major landmark in the heart of Kuala Lumpur – the River of Life, in pink. The Estee Lauder Companies’ Breast Cancer campaign, which marks its 30th Anniversary this year, is a true testament to ELC’s legacy as a Beauty Inspired, Values-Driven company that places people, positive impact, and inclusivity at the heart of everything they do. The campaign is set to drive awareness around Breast Cancer for the rest of the month of October.
In conjunction with the worldwide celebration of Breast Cancer Campaign, The Estée Lauder Companies will continue a tradition of illuminating buildings, monuments and landmarks around the world in glowing pink lights including the Empire State Building in New York, the Eiffel Tower in Paris and the Lotte World Tower in Seoul.
Additionally, as part of the brand’s dedication to further raise awareness of breast health, Estée Lauder Malaysia is exhibiting a unique Pink Ribbon display which will be located at the main look out point at the River of Life Kuala Lumpur until the end of October.
The movement is stronger than ever, with a message: it’s “Time to End Breast Cancer.”
Pink with Purpose
In honour of Breast Cancer Awareness Month, customers can shop and give back to a cause. Proceeds from Pink Ribbon products will be channeled to the National Cancer Society Malaysia, Cancer Research Malaysia, Breast Cancer Welfare Association Malaysia and the College of Radiology funding life-saving medical research, education and support on breast cancer. The Pink Ribbon products this year are:
Advanced Night Repair Synchronized Multi-Recovery Complex
This revolutionary Advanced Night Repair serum comes in a limited-edition bottle, honoring and supporting breast cancer awareness. This fast-penetrating serum reduces the look of multiple signs of aging caused by the environmental assaults of modern life. This limited-edition Advanced Night Repair Synchronized Multi-Recovery Complex (RM480/50ml) is available at selected Estée Lauder counters nationwide, and Esteelauder.com.
Commemorative 30th Anniversary Pink Ribbon Mini Lipstick Collection
Make a statement with five subtle-to-bold shades of pink to transform your lips, your look, your attitude. Creme or Matte, it’s high-intensity color in one stroke. Limited Edition 6-piece collection (RM180) includes: 5 Pure Color Envy Sculpting Lipsticks in limited-edition shades (Dream Pink, Blushing Pink, Pink Ribbon, Anniversary Pink and Daring Pink), full-size (.12 oz./3.5g) Mini Pink Purse.
Pink Ribbon Pin
The Pink Ribbon Pin was inspired by Evelyn H. Lauder, who founded the Breast Cancer Research Foundation® in 1993 and is dedicated to advancing the world’s most promising research to eradicate breast cancer. The 30th anniversary pin is our most visible way to honor and support breast cancer awareness.
Read also: How to Reduce Your Risk of Breast Cancer?