CLEAR’S FIRST EVER MICELLAR SCALP THERAPY SERIES Is Launched

CLEAR Malaysia recently launched its new range of hair care products – CLEAR Micellar Scalp Therapy Series which is CLEAR’s first micellar and 0% silicone range.

Healthy hair begins with a healthy scalp. An often-neglected routine, scalp care is equally as important as skincare. All-year-round tropical weather in Malaysia could cause the sweat and dirt to clog the scalp pores. Without proper cleansing, the clogged pores may affect hair growth – irritating the scalp and may cause dandruff. There are many ways to combat the problem from occurring and in most cases, it is with a proper scalp and hair care routine which aims to purify totality.

(From left to right) Stephanie Teoh, Customer Development Manager, Unilever (Malaysia) Holdings Sdn. Bhd, Kah Yen Loong, Brand Manager of CLEAR, Unilever (Malaysia) Holdings Sdn. Bhd, Natalie Goh, Marketing Manager Hair Category, Unilever (Malaysia) Holdings Sdn. Bhd, Aina Shukri, Merchandising Executive, Guardian, Anashalwa, Category Manager, Guardian and Leah Yip, Customer Development Executive, Unilever (Malaysia) Holdings Sdn. Bhd. showing off the CLEAR Micellar Scalp Therapy Series.

Now, with CLEAR’s first Micellar Scalp Therapy Series, everyone can experience the boost in confidence and be assured that their scalp is protected. The haircare range formulated with micro micelle molecules which are small in size can penetrate scalp pores to absorb dirt and impurities that stick within the pores. Also enriched with natural ingredients extracts with 0% silicone and parabens, the product is gentle for the scalp and helps create a lightweight effect while leaving a fresh scent on the hair. The anti-dandruff actives also help remove microbes and prevent dandruff from coming back.

The key features of the haircare product are as below:

  1. Micellar Formula

    Product demo of CLEAR Micellar (left) VS Brand X (right) has been conducted. CLEAR Micellar disperse oil quicker and more efficiently.

The new range of shampoo and conditioner from CLEAR contains Micellar formula which is a combination of surfactant molecules that have both water-loving and oil-loving properties that can form micelles. These molecules cling onto the oils and impurities on the scalp like a magnet and help draw out dirt, oil, and environmental pollutants gently without being too harsh on the scalp. The shampoos also have very dense and creamy foam during shampooing to effectively remove the impurities from hair shaft & scalp pores.

  1. Natural Ingredients Extract with 0% silicone & parabens

The natural ingredients extract with 0% silicone and parabens is gentle for the scalp. The series is at pH 5.5 level, which is at weak acidic level that will not irritate your scalp. It reduces the chance of inflammation and irritation on scalp due to microbes & harmful chemical. This will allow moisture to penetrate the hair shafts creating a lightweight effect and fresh scent on the hair.

  1. Prevent dandruff

The first Micellar and Scalp Therapy Series by CLEAR also contains anti-dandruff actives. The actives help remove dandruff that causes microbes and promote dandruff-free hair. From purifying, hydrating, energizing to oil control, there are options for every hair type with unique functions.

The formulation of the new range of shampoo and conditioner is carefully crafted to leave your scalp clean and breathable, with hair that is weightless and smell fresh. Consumers have the choice to choose from five variants depending on their scalp needs.

CLEAR Micellar Scalp Therapy series is currently priced at RM29.90 for shampoo and RM29.90 for conditioner and the new variant is available at Guardian retail stores with 15% off (RM25.40) until end of November 2019.

Read more: #PamperMyHoliday2019: Experience a Frozen-themed Winter Wonderland at Hong Kong Disneyland Resort