Calvin Klein Defy, a new addition to the house’s men’s fragrance collection, embraces a journey of defiance, while exploring authentic truths and the contrasts within.
With a daring contrast of invigorating freshness and powerful woods, the fragrance opens with an addictive blend of citrus highlighted by crisp Bergamot and fresh Lavender Absolute. The heartbeat of the fragrance and star ingredient, Vetiver Oil, is responsibly sourced from Haiti and provides a vibrant earthiness and irresistible rugged texture that compliments a rich and alluring base of Amber notes.
The masculine and woody fresh scent is captured in a modern and minimalist glass bottle carved with curved rounded edges and sharp linear lines, representing the duality of vulnerability and courage on the path to defiance. The cap and carton pay homage to Calvin Klein jeans with a matte textured blue denim inspired embossed finish and striking silver branding.
The campaign stars award-winning actor Richard Madden in a series of vulnerable, self-reflecting and defying moments that culminate into a courageous leap of faith, a symbolic metaphor for personal defiance and daring to take risks.
Calvin Klein Defy comes in two sizes – 50ml (RM316) & 100ml (RM411), and will be available from 1 September 2021.