A recent poll by the feminine care brand Libresse® with 700 women, finds that seven in 10 Malaysian women realise that the skin of the vulva is very delicate, with 86 percent being aware that the vulva is easily irritated due to factors such as friction, excessive moisture, bad bacterial growth, fragrance and dyes. As these factors can lead to discomfort or itching, almost all agree that the vulva requires gentle care, and 75 percent say that they would prefer to use hypoallergenic feminine care products if they could.
In response to this growing concern and need, Libresse® introduces the SensitiV™ range that is dermatologically tested and certified to be hypoallergenic. This breakthrough range is Malaysia’s first-ever hypoallergenic-certified and dermatologically tested feminine care range with 0% common allergens*, fragrances and dyes. The entire range – pads, liners, intimate wash and wipes – offers the gentlest care for the delicate vulva and V-Zone – met the requirements for two different stringent tests set by the International Contact Dermatitis Research Group (ICDRC).
- Libresse® SensitiV™ pads and liners feature a softer and smoother embossed top-sheet made from fibres that are 30% finer than conventional top-sheets. This creates less friction, for greater comfort.
- Libresse® SensitiV™ liners have 3x more breathable back-sheet for improved dryness, thus helping to prevent the growth of bad bacteria.
- Libresse® SensitiV™ Intimate Wash and Wipes are designed to maintain the vulva’s optimal pH balance, which is naturally more acidic (between 3.5 to 4.5).
All Libresse® SensitiV™ pads are designed with SecureFit™ technology to hug women’s unique curves and incorporated with Deep Flow Channel (DFC) for quick absorption, thus providing them with the ultimate absorbency and protection.
“With the launch of Libresse® SensitiV™, we hope to trigger fresh conversations about vulva care and health, with support from our partner experts such as Dr Patricia Lim who will be offering her medical expertise for our comprehensive V-Zone education roll-out on social media. This includes a monthly “Ask Libresse®” session on Instagram and a dedicated hashtag, #vulvavisdom, that women can use to share their knowledge or experience on V-Zone health and guide others along their womanhood journey,” said Deenie Ong, Marketing Manager, Feminine Care, Vinda Malaysia.
Campaigns and initiatives by Libresse® to normalise and encourage more open discussions and learning about V-Zone health have been recognised around the world, such as the “Know Your V” campaigns and ongoing collaborations with health experts. Just last year, Libresse® was the very first feminine care brand in Malaysia that received the United Nations Women’s Empowerment Principles (WEPs) Award in the Gender-Responsive category for empowering women in the marketplace and community, reinforcing the brand’s commitment to do more, especially in breaking common V-zone taboos.
Libresse® SensitiV™ pads, liners, intimate wash and intimate wipes are available nationwide at all hypermarkets, supermarkets and pharmacies, from RM3.90-RM20.30. Receive a little gift with every minimum RM20 purchase of Libresse® products, which include a pack of new Libresse® SensitiV™, redeem an exclusive Libresse® SensitiV™ Daily Intimate Care gift box worth RM25 (while stocks last).