Bvlgari Launches Allegra Collection for a Personalised Fragrance Experience

Celebrated for upending the rules of jewellery design, the Italian maison Bvlgari brings its groundbreaking vision to a first-of-its-kind, personalised fragrance experience, Allegra.

Allegra unites the colourful, superlative emotions of the Italian lifestyle and the one-of-a-kind glamour of Italian women in an innovative journey. Consisting of five exhilarating fragrances and five Magnifying essences, Allegra invites you to experience the Roman passion for life by styling a personal scent, a statement fragrance as unique and bold as Bvlgari itself.

To personalise your scent, first choose one of the five eaux de parfum in the core collection, and then #MagnifyForMore by layering one of the five Magnifying essences with the eaux de parfum – based on your liking.

Infused with the radiant vitality of Italy, the five eaux de parfum scents are a tribute to Romans’ boundless energy. While the five Magnifying essences contain rich concentrations of precious materials distilled from the best harvests – designed to blend seamlessly with any of the five eaux de parfum.


Energising & Exhilarating

A regenerative energy comes to life in Riva Solare, a sparkling citrus fragrance. Crafted solely for Bvlgari, it opens with a lively splash of tart Calabrian bergamot. The fresh, new note captures the exclusive aura of both the Italian Riveria and the Italian maison. Intensified by a base of sultry musk accord, Riva Solare releases the invigorating sensuality of the sun and sea and the electrifying freedom of the Mediterranean like an endless Italian holiday.

Loving & Exalting

Fiori DˇAmore captures the passionate energy of Italian love in a sensual rose fragrance. Its fresh, youthful aroma is underscored with a new, modern accord, Prelude Raspberry. The fruit accent evokes the scent of raspberry harvested at the height of a balmy summer. Delicate and unbridled, tasteful and intense, Fiore DˇAmore gracefully elicits loveˇs wondrous, multiple facets and passionˇs velvety soft touch.

Caressing & Comforting

Dolce Estasi transports your taste buds to Italyˇs famed pasticcerie, where tantalising dolce tempts with luscious scents and candy-like colours. Replete with delicate notes, the scent centres on a powdery floral with the irresistible creaminess of a dessert. A zest of Italian citrus enhances its femininity, and a final musk accord gives it a smooth, powdery finish. Dolce Estasi caresses you in the silky softness of bygone days, full of sweet reminiscences and cheerful tranquillity.

Fulfilling & Intoxicating

Rock’n’Rome immortalises the intimacy of a shared spritz in a liquorous floriental fragrance. Like a fizzy cocktail, it starts with the effervescent-like sparkle of zesty notes. Osmanthus and apricot notes are stirred together to craft the fragrance’s floral fruity aroma. The olfactory cocktail then tapers into a sweet benzoin gum. Serving up the fun of endless aperativo and free-flowing conversation, Rock’n’Rome smoulders with the warm feelings of friendship and the glimmer of dusk.

Exuberating & Enchanting

Fantasia Veneta is the Italian sophistication in a perfume, with its lavish composition that spotlights Indonesian patchouli. Created exclusively for Bvlgari, the chypre accord delivers sumptuous, surprising twists — a decadent red peach accord and a hint of addictive vanilla scent. Wrapping you in the marvellous opulence of the festivities, Fantasia Veneta gives you the thrill of leaving an indelible impression at an exceptional fete.


Bvlgari pays tribute to its heritage with magnificent, coloured glass bottles. The cabochon-like bottle is set between a fluted cap and base, an ode to the Roman columns seen in the birthplace of Bvlgari. The cap is composed of glass, while the flacon’s stopper is crimped in a rose gold colour, and the Bvlgari logo is emblazoned on the cap and collar.

Bvlgari Allegra’s outer packaging on both Eau de Parfum and Magnifying ranges is composed of 80% of material derived from recycled sources and regenerated material. 96% of the BVLGARI Allegra Eau de Parfum 100 ml bottle is made of glass while the remaining 4% consists of the pump and the decorative Bvlgari aluminium plate. The pump can be easily unscrewed to facilitate recycling of the glass bottle, whereas the aluminium plate on the glass cap will be separated during the recycling process.



The warm and sultry essence is inspired by the intimate feel of a touch. Crafted with ambrette, the deceptively simple musk accord reveals a sophisticated radiance. Magnifying Musk recalls the dazzling joy of an embrace. 


To achieve this especially bright distillation, Calabrian bergamot is harvested when it’s perfectly ripe. Distilled to retain the fruit’s multi-faceted freshness, Magnifying Bergamot exudes the upbeat promise of a gorgeous summer day.


The blend of Bulgarian and Turkish roses boasts a remarkable radiance, thanks to a unique fragmentation of essential oils with an unusual distillation. With a sparkle refined by subtle woods, Magnifying Rose delivers a luscious bouquet full of the optimism of love. 


Made with a patchouli sourced from Indonesia, the opulent distillation is of unprecedented quality, freed of any dark, earthy notes by exclusive fractionation. Enriched with woody and chypre facets, Magnifying Patchouli rouses a precious and powerful seduction. 


The delicately sweet essence tantalizes with vanilla beans imported from Madagascar. To develop the fruit’s most complex and nuanced facets, it’s dried in the sun. Raw, leathery and sexy notes culminate in an addictive aroma, and Magnifying Vanilla ignites an irresistible attraction.


Petite and slender, the bottles of the Magifying essences feature the same, sculptural silhouette as the eau de parfum flacons in an all-white colour. The white design emulates the preciousness of the essences.

Bvlgari Allegra will be exclusively available at Bvlgari counter at Parkson Pavilion KL starting 24th December 2021, for the following sizes and prices:

  • Allegra EDP (100ml) – RM984
  • Allegra EDP (50ml) – RM689
  • Magnifying Essence (40ml) – RM787

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