In Malaysia’s climate, sunscreen is no longer seasonal — it is daily skincare.
On 5 May 2026, ANESSA brought its signature UV innovation out of the beauty aisle and straight onto the pickleball court with Sunshine PlayDay, an immersive sun care experience held at Picks & Rec.
Blending sport, sweat and skincare performance, the event put sunscreen testing through movement-driven challenges — proving that modern SPF needs to keep up with real, active lifestyles in Malaysia’s relentless heat.
Guests were invited to experience ANESSA’s sun care lineup through pickleball matches, interactive stations and outdoor activities designed to test how well sunscreen performs under heat, humidity and constant motion.
The message was clear: in Malaysia’s climate, sun protection isn’t just skincare — it’s daily survival gear.
The Hero Product: ANESSA Gold Milk
At the heart of the experience was the cult-favourite ANESSA Perfect UV Sunscreen Skincare Milk (Gold Milk) — a long-standing hero in the brand’s lineup.
Known for its SPF50+ PA++++ protection, the formula is designed for real-world wear: lightweight on skin, non-sticky on application, and resistant to sweat, water and humidity.
Powered by Auto Booster Technology, the UV protective layer strengthens when exposed to heat, moisture and movement — making it especially suited for outdoor sports and long days under the sun.
New for 2026: Daily Sunscreen Gets a Glow-Up
Sunshine PlayDay also marked the introduction of two new additions to the ANESSA lineup, designed for everyday protection with a skincare-first finish.
ANESSA Perfect UV Sunscreen Skincare Gel
Lightweight and breathable, this gel formula delivers SPF50+ PA++++ protection with a smooth, non-sticky texture. Infused with hydrating skincare ingredients like Super Hyaluronic Acid and Collagen GL, it is designed to support moisture balance throughout the day — ideal for Malaysia’s heat and humidity.
ANESSA Brightening UV Sunscreen Gel
This new variant focuses on radiance. With a featherlight texture and no white cast, it blends seamlessly into skin while delivering an instant tone-up effect. Powered by brightening ingredients including Double Tea Clear Essence and M-tranexamic acid, it is formulated to enhance clarity and help reduce the appearance of dark spots over time.
Together, the new gels position sunscreen as more than protection — but part of the daily glow routine.
Malaysian lifestyle creator Mekyun joined participants in a pickleball-themed event, testing products while sharing how performance sunscreen fits into her daily life. She highlighted the importance of lightweight, easy-to-reapply formulas like ANESSA Gold Milk for outdoor filming, sports, and long hours under the sun.
With its blend of high-performance UV technology and skincare-infused formulations, ANESSA continues to reinforce its position as a leader in sun protection for active, modern lifestyles.
Explore the full range at Watsons, Aeon Wellness, Sasa, Sugi, Shopee, and Lazada.
Read also: Jackson Wang Joins ANESSA as Asia-Pacific Brand Ambassador
