In the beginning of 2019, PUMA Southeast Asia rolls out a 6-month long anchor campaign – the PUMA #CaliTravelog – featuring PUMA Cali sneakers and K-Pop star Hyolyn, across in-store, out-of-home as well as online platforms in Singapore, Malaysia and Indonesia.
Inspired by the west coast sunny vibes in California, the main theme of the #CaliTravelog campaign epitomizes the spirit of a PUMA Cali girl – one that seeks out adventure, fun, personable yet confident. Once a court staple, the popular OG California sneaker is now launched in revamped versions of a versatile chunky rubber sole and subtle metallic details with an understated neutral colourway, making this into a dreamy street style mainstay.
The Cali Dream Trip in PUMA #CaliTravelog Campaign
For the first time, fans of PUMA Cali will stand a chance to win the opportunity to bring to life the spirit of a PUMA Cali girl, from holiday options such as the Caravan Outpost, Ace Hotel or the Joshua Tree Acre, all of which are specially handpicked to emulate the style and adventures of a unique holiday experience.
Fans may participate in the giveaway simply by getting the “CaliDream Trip Ticket” with every purchase of the PUMA Cali sneakers. The Cali Dream Trip participating stores are PUMA Aeon Mall Tebrau City, KLCC, Sunway Pyramid, Pavilion, Queensbay Mall, Mid Valley, SkyAvenue, Paradigm Johor Bharu, Imago KK, Suria Mall, Langkawi Fair and al-ikhsan, CROSSOVER, JD Sports, LEA Group, Studio, Original Classic, Retail Empire, RSH Malaysia, Sports Direct.