Michael Kors, the American fashion brand launched its “MK My Way” campaign in Malaysia with a special reception event held at its Pavilion store last week. The campaign offers an exciting in-store experience that immerses customers in the luxe world of Michael Kors and allows them to customise their Signature logo print handbags with their initials.
To celebrate the launch of MK My Way, Michael Kors has also created a digital campaign starring Malaysian personalities including multi-faceted artiste Daiyan Trisha (@daiyantrisha) and top fashion influencer Christinna Kuan (@ms_kuan).
The MK My Way activation will take place in various stores around the Klang Valley via a colorful, pop-up kiosk. Equal parts elevated and high-energy, the kiosk’s countertop and façade are splashed with metallic hues and punctuated by oversized, graphic takes on the brand’s Signature print. Customers will be able to get their bags hand-painted with their initials and a selection of jet set-themed motifs by local artists and illustrators, including Alice Yap (@lovelimzy.co), Carmen Chin (@wia.artstudio) and Yimin (@yiminheng).
The live painting pop-ups will take place from 11 May to 12 June, 2022, at the following stores:
- Pavilion Kuala Lumpur
- One Utama Shopping Centre
- Sunway Pyramid
Contact your local store for additional information on scheduling.
Read also: Kate Spade New York Encourages Consumers to Find Joy in Life in Its Spring 2022 Campaign
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