honor launches honor Play, the first smartphone for gaming to be equipped with the all-new GPU Turbo upgrade and the crazy smart Kirin 970 AI Flagship Chipset at only RM1,249. The honor Play was designed specifically to satisfy every casual and hardcore mobile gamers’ needs, by delivering an optimum, high-end performance.
During the launch, honor Malaysia also announced an exciting partnership with PUBG MOBILE, one of the most popular mobile games in the world. The two brands will be working together to bring fans of both honor Play and PUBG MOBILE, as well as all game fanatics alike more exciting partnership activities in the future.
Game ON with the Ultimate Performance Beast
With the GPU Turbo technology and the powerful Kirin 970 flagship chipset, the honor Play dramatically increases graphics processing, providing a smoother, faster gaming experience. The GPU Turbo is a groundbreaking graphic-processing technology for an unprecedented mobile gaming experience. It is an integrated hardware-software graphics processing acceleration technology that reconstructs the traditional graphics processing framework at the lower layer system, greatly improving the efficiency of GPU graphics processing and user gaming experience.
honor has achieved a key technological breakthrough with the GPU Turbo, improving graphics processing efficiency by 60% and reducing SoC (System on Chip) energy consumption by 30%, setting new records in smartphone performance and energy consumption balance.
In addition to its competitive internal software and hardware, the honor Play is a “Game On” device that gives you the edge to win. Its large 6.3” FullView Display, enormous battery life and other beneficial functions make this a phenomenally fun entertainment device for all users.
An AI Boost to the Mid-Range Device
This crazy fast gaming device is AI-enabled for total immersion. The 4D gaming experience includes not only graphics and 3D audio effects, but AI vibration that has been smartly driven by the AI capability, customized for the most popular games and matched to gameplay modes and scenarios, to deliver the truly immersive mobile gaming experience to gamers.
- AI 4D Smart Shock
- The AI real-time image and audio recognition will vibrate in 30 different scenarios according to the direction of approaching enemies and gunfire in selected games, and you will feel the kickback as you pull the trigger. 4D AI vibration and in-game notification mute can be switch on in gaming assistant and covers 30 different gameplay scenarios and 10 modes and weaponry options.
- AI 3D surround sound
- Histen 3D audio technology offers an ultra-wide 3D sound field for gamers. This virtual surround sound offers a cinematic experience with three modes: near, front and wide. This is supported by both wire earphones and headphones with 3D stereo effect.
More than Just Gaming
The gaming element might be an attractive selling point on itself for the honor Play, but it does not stop there. The honor Play has many more exciting features that are suitable for anyone looking for value in the mid-range market.
- The AI-enabled dual rear camera boasts a 16MP+2MP camera, acting as a professional photographer that auto-identifies scene types and thus adjusts the camera settings accordingly, even regulating exposure and the color after the shot was taken to ensure the perfect image. Being able to recognize 22 objects and 500+ scenarios in real-time the AI Motion Detection and Image Stabilization function enables a stable and sharp photo every time.
- honor Smart Gallery is another innovation of the honor Play to intelligently identify the characters and scenes in each photo, and create a tag for each group. You can also search for photos in the gallery using keywords like a search engine. Through a range of pre-installed applications, photos in the smart gallery can also be grouped and generated into music videos while adding AR gestures, make-up and backgrounds.
The sale of the honor Play will officially start on the 10 August:
| Sale Starts | Promotion Period | Free Gift (For every order of one unit) |
| hihonor | 10 – 12 August 2018 | RM100 hihonor voucher + Free Exclusive PUBG MOBILE voucher + Honor Play Screen Protector + Honor Play PC Case |
| Shopee, Lazada, 11street, SenQ | 10 – 12 August 2018 | Free Exclusive PUBG MOBILE voucher + Honor Play Screen Protector + Honor Play PC Case |
| honor authorized store | 10 August 2018 Onwards | Freebies nationwide, while stocks last |
Those interested could also visit the exclusive honor Play roadshow on the 10-14 August at IOI City Mall with a chance to win exciting prizes on every purchase (while stocks last).
For more information on the new honor Play, visit hihonor.com/my or facebook.com/HonorMY/ for more exciting updates.
