Malaysians can now shop for fresh goods and other grocery items online as 11street is introducing an array of fresh produce on its platform. Through a partnership with Just Order Conveniently On Mobile (JOCOM), consumers can get fresh goods such as vegetables, fish, halal-certified organic farm chicken, eggs and white bread from 11street.

The initiative will be rolled out gradually, with Klang Valley shoppers being the first to receive their fresh foodstuff within 24 hours. Consumers in Penang and Johor Bahru will enjoy next-day delivery by the end of the year, while those in other Peninsular Malaysia states, within next year.

Joshua Sew, Executive Director of JOCOM; Agnes Chua, Managing Director of JOCOM; Hosoek Kim, CEO of 11street and Henry Ho, General Manager, Merchandising Division 2 of 11street kickstart the new category launch with RM1 promotion offer on Grade C eggs and Gardenia Classic White Bread for shoppers.
Joshua Sew, Executive Director of JOCOM; Agnes Chua, Managing Director of JOCOM; Hosoek Kim, CEO of 11street and Henry Ho, General Manager, Merchandising Division 2 of 11street kickstart the new category launch with RM1 promotion offer on Grade C eggs and Gardenia Classic White Bread for shoppers.

RM1 Deals for Grade C Eggs and Gardenia Classic White Bread

To kick start 11street’s foray into offering fresh produce, shoppers can now purchase the two items – 10 pieces of the Grade C eggs and Gardenia Classic White Bread – each for RM1 with limited units.

11street will also offer one of Malaysia’s most highly valued and rare freshwater fish – the empurau – caught fresh and flown in specially from Sarawak, and sold frozen. The empurau fish sells from RM700 per kilogramme onwards, and is available exclusively on 11street starting today.

The newly-minted collaboration will see the addition of 1,000 fresh produce from JOCOM into 11street’s inventory by of this year. Other grocery items available through 11street’s existing partnership with JOCOM include household items, furniture as well as condiments for cooking such as sesame oil, sauce marinades and canned foods.

Shoppers are assured of the freshest and highest quality food items. In the event that shoppers find these items unacceptable, 11street will redeliver products within the next 24 hours, or provide a full refund.

As it is a phased roll-out, 11street and JOCOM will extend the 24-hour delivery option for fresh foodstuff to shoppers in Penang and Johor Bahru by the end of this year and the rest of Peninsular Malaysia by early 2017. In the near future, 11street and JOCOM aim to achieve at least 15,000 fresh goods orders on the former’s platform.

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