PUMA and Red Bull Racing kicked off a new partnership at an event in London last week, revealing a striking new team look.  A car transforming into street dancers, eye-catching product designs and a bold new Red Bull Racing car livery were all part of a stand-out show, which included drivers Daniel Ricciardo and Daniil Kvyat.

PUMA & Red Bull Racing Reveal 2016 Team Kit and New Car Livery
PUMA & Red Bull Racing Reveal 2016 Team Kit and New Car Livery

At the heart of the new PUMA product designs is The Stampede – a graphic illustration of charging bulls that features widely across the race suits, team wear, replica styles and lifestyle collection. This print represents the strength and determination of Red Bull Racing, and brings a bold new look to the team for 2016.

Red Bull Racing fans will be able to see and buy the replica and lifestyle collections now at www.puma.com/redbullracing and in selected stores worldwide.  Highlights include a reversible Windbreaker featuring a tonal stampede mesh and the All Over Tee with a full body stampede print. The Ignite Stampede completes the look, a lifestyle trainer with the same silhouette as the shoe worn by the team mechanics and featuring PUMA’s performance running Ignite technology in the outsole for enhanced comfort.