Inspired by the iconic and well-loved Red Velvet cake among Malaysians and fans across the world, Magnum has pushed the boundaries yet again in delivering and replicating the popular favourite in an indulgent Magnum ice cream – the new Magnum Red Velvet, which is indulgently playful and decadently delicious.

Magnum Red VelvetMagnum elevates the level of chocolate innovation and credentials with each new indulgent creation. With Magnum Red Velvet, Magnum offers a playful balance of fun and sophisticated flavours. The new, innovative and bold flavour introduces a playful take on classic Magnum indulgence as a reminder to inspire Pleasure Seekers to have the confidence to play as an adult and encourages Malaysians to #NeverStopPlaying.

Magnum has innovatively played with different taste profiles with the new Magnum Red Velvet. Bite into a coat of luxurious and cracking cream cheese-infused Belgian white chocolate, made with the finest cocoa butter – a sure sign of quality chocolate. Within, velvety cocoa ice cream has been naturally coloured red and is swirled with a savoury cream cheese sauce, bringing the classic Red Velvet cake flavours together into a perfectly balanced, sweet and savoury Magnum ice cream.

Magnum Red Velvet ImpulseMagnum x Grab brings the #NeverStopPlaying experience direct to your door

Magnum Red Velvet MultipackTo celebrate the launch of the new Magnum Red Velvet and bring the #NeverStopPlaying experience to Pleasure Seekers, Magnum is in partnership with Grab, to allow the Pleasure Seekers to purchase launch-exclusive customized Magnum Red Velvet creations at RM30 with their debit/credit card via the GrabMagnum icon within the Grab App, from May 5 to 9, 2017, and Grab will deliver the three uniquely crafted Magnum Red Velvet ice creams to your doorstep.

With only a limited number of these exclusively customised Magnum Red Velvet ice creams available, this exquisite treat is only available within the KLCC, Bangsar, Petaling Jaya and Damansara area. Deliveries will be made via luxurious #GrabMagnum vehicles between:

Weekdays: 10am – 5pm
Weekends: 10am – 8pm

For full terms and conditions, visit www.grb.to/MagnumRedVelvet.

Read also: 4 Sweet Treats That You Must Try In Ipoh