BOSS has named Wu Chun its Asian Brand Ambassador for Spring/Summer 2019 Eyewear campaign. As one of Asia’s the most popular singerand actor, the elegant and goal-focused public figure of Wu Chun matched perfectly with the spirit of BOSS Eyewear.

wu chun new face of boss eyewear campaign 4Focus, self-motivation and attainability are concepts that art director Ben Kelway created to transmit with a concise and straightforward Spring/Summer 2019 BOSS Eyewear campaign. In the campaign, Wu Chun appears masculine and concentrated with an elegant look that shows his attitude of ambition that leads to his success. The images, photographed by Paul Wetherell and styled by Beat Bolliger, convey a clear and quite literal message: to always sharpen the focus on what is important.

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In the campaign, Wu Chun wears lightweight and contemporary optical and sunglasses from the new BOSS Eyewear 2019 Spring/Summer collection. Each piece in the new collection delivers authentic, understated style, characterized by signature craftsmanship and high-quality standards for extra comfort.

Read also: Eddie Peng Continues as the Face of BOSS Eyewear Fall/Winter 2017 Campaign