Following the highly successful debut in 2017, PUMA and Abel Tesfaye a.k.a. The Weeknd are back with a brand-new AW’18 collection. This time around, The Weeknd reimagines 90’s streetstyle with a modern twist.
Paying tribute to a decade that celebrated chunky and bold looks, The Weeknd continues to lend his personal sense of style to PUMA’s archive collection from the 90’s. Inspired by the golden era of street culture, the latest collab comes to life in retro silhouettes with bold colour blocking and modern aesthetics. Sporting multiple rendition of the PUMA x XO logo, the latest drop is a befitting throwback to a decade that discovered and popularized bold treatments of graphics and logos.
With two covetable drops this season, the initial drop features the PUMA x XO Terrains, the first-ever low top sneakers designed by The Weeknd. A fresh take on vintage low-court style, the kicks sport exaggerated rugged teeth in the midfoot area. The upper features a combination of rich tumbled leather and suede overlays.
Completing the look is a range of apparel and accessories apt for the changing season. Fan favourite PUMA x XO Badge and Triangle graphics continue to feature across the collection from bomber jackets to track pants, tees, crews, beanie and even a backpack.
Check out the first drop of the PUMA x XO collection now at PUMA KLCC, Sunway Pyramid, and Pavilion Kuala Lumpur.
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