Tommy Hilfiger recently unveils its Spring/Summer 2017 denim campaign stars Sofia Richie, Anwar Hadid, and Lucky Blue Smith, embracing the collection’s West Coast take on the rock-and-roll spirit.
The global advertising campaign titled 24/7 Live. Love. L.A., is a digitally focused campaign that engages consumers with a behind-the-scenes glimpse into the lifestyle of today’s urban millennials.
The Tommy Hilfiger Denim Spring/Summer 2017 collection “Summer of Love” celebrates 60s love and liberation with a modern-day twist. The signature look boldly reflects joy and free- spirited optimism. Washed denim patchworks, sun-washed palettes and utilitarian details are inspired by the carefree beaches of Southern California, while London’s Savile Row channels a look with Liberty prints, heritage fabrics and playful paisleys.
Head over to Tommy Hilfiger official site for latest news and updates on the premium lifestyle brand.
