PUMA and J.Cole Kick-off Partnership With the Launch of ‘The Sky Dreamer’

On Valentine’s Day, PUMA officially announced a multi-year partnership with Grammy-winning artist J.Cole with a short film and TV commercial that was concepted and co-directed by Cole himself.  The theme of the spot speaks to never abandoning one’s dream, despite the obstacles faced or time passed. The commercial was a joint PUMA x Dreamville production and will air during Sunday’s NBA All-Star game on TNT.

This partnership was announced right after the launch of PUMA’s newest Hoops silhouette, the Sky Dreamer, hits shelves on February 13. The Sky Dreamer is a relaunch of the original style, the Sky LX, worn on-court in the ‘80s.  It now returns to basketball nearly four decades later with a heritage-inspired mid-top silhouette infused with a touch of today’s style, including a Dreamville “Dreamer” emblem, which draws inspiration from Cole’s brand, Dreamville.

The Sky Dreamer is equipped with PUMA Hoops technology, including the brand’s signature ProFoam cushioning and high-abrasion grip for peak stability, as well as features forefoot webbing for stabilization and lockdown.

This new sneaker will be worn on and off the court by PUMA Hoops athletes and has already been spotted on J.Cole over the past few months.

The Sky Dreamer will be available on PUMA KLCC, Sunway Pyramid, Pavilion, Queensbay Mall & Aeon Terbau City, at retail price RM659.

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