This season, Pomelo encourages women all around the world to take a step outside of their comfort zones and chase their ambitions. Launched on pomelofashion.com yesterday, the brand’s Fall 2018 Collection titled “In Favor Of Art” bring more than 100 trendy pieces for women to curate with their wardrobe essentials.

This year’s Fall lineup presents kaleidoscope of colors ranging from pale lavender to fire engine red to deep teal, sparkling sequin embellishments, storytelling illustrations exclusively created for Pomelo, and more – all cut in wearable silhouettes bursting with confidence, intended for every type of occasion possible.

Liven up the party in flickering tones and textures with the Midi Semi Sheer Sequin Dress or take charge in the more wearable yet equally exquisite, Puffed Sleeve Semi Sheer Sequin Top. Experiment with rock ‘n’ roll elements by throwing on the Art Illustrated Biker Jacket, decorated with pastel illustrations of items found in an artist’s studio, to add a lighthearted touch to any outfit. Color blocking is back, bigger than before, combining bold color palettes and fabrics together, as seen in the Midi Two Tone Velvet Wrap Dress in Pink and Midi Two Tone Crochet Fringed Dress in Pink.

Join Pomelo’s CREATE YOURS social media campaign to celebrate all styles and personalities, while sharing it with the rest of the world. Whatever style they embody, Pomelo welcomes all women to take part by creating their own version of #TRYPOMELO via the CREATE YOURS generator on Pomelo’s website, uploading the finished photo onto their Instagram account for a weekly chance to be featured on Pomelo’s social media accounts.

2018_07_25 Pomelo-S 15-0937_RE (1)-min2018_07_25 Pomelo-S 5-0403_RE (1)-min2018_07_25 Pomelo-S 9-0644_RE (1)-min2018_07_25 Pomelo-S 4-0309_RE (1)-min2018_07_25 Pomelo-S 2-0115_RE (1)-min2018_07_25 Pomelo-S 18-1121_RE (1)-min2018_07_25 Pomelo-S 12-0812_RE (1)-min2018_07_25 Pomelo-S 13-0857_RE (1)-min2018_07_25 Pomelo-S 4-0336_RE (1)-minThe “In Favor Of Art” Fall Collection starts from RM75.00 onwards and is available at pomelofashion.com as well as on the Pomelo iOS and Android Apps.

Read also: Digital Fashion Brand Pomelo Now Available Online | 20% Off For First Order