LOEWE recently launched a new collection in collaboration with Paula’s Ibiza – which is a happy, undeniably escapist collection according to Jonathan Anderson, the creative director of Loewe. The Paula’s Ibiza embodies the spirit of letting go, and with this collection, Paula’s Ibiza flourish into a fully-fledged offer for men and women complete with vibrant fragrance and playful accessories.

The LOEWE Paula’s Ibiza SS2020 collection is conveyed through a series of colourful and energetic images with the summery and playful feel.

Armin Heinemann and Stuart Rudnick, the founder of Paula’s have created iconic prints inspired by the natural world. Jonathan pillaged from this kaleidoscopic archive so that the collection features quite a few of these patterns with shape and print that enhance one the other. The swarming of prints carries on in the accessories: Puzzles, Totes, Cushions, Pouches and Bumbags, but also explorer hats, caps and visors, feature the same mermaid and waterlily motifs.

The same liveliness is captured in Paula’s Ibiza debut fragrance for both men and women – a spontaneous and carefree composition distinguished by a playful dynamic between opposing notes of warm ambergris and fresh coconut water.

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