As a firm believer in igniting positive change, Levi’s is highlighting how the joyful expressions, warmth and camaraderie of interactions amongst family and friends this festive season result in a wonderful showcase of respect and acceptance, especially in embracing our differences.
A joyous salute to the festive season, Levi’s Ramadan 2021 campaign anchors the brand’s ethos of empathy, originality, integrity and courage to make our collective worlds better, from celebrating each other’s differences to choosing clothes that are made with the planet in mind.
Lavi’s Ramadan 2021 collection is a physical embodiment of harmony and comfort, with a wide assortment of tops and bottoms that aims to celebrate individuality and personal styles. Expect a softer and easy colour palette of vibrant pastels against sustainable and performance fabrics in modern fits that express your optimism this festive season. Look forward to a variety of new chill tech performance tops and bottoms, designed with breathable fabrics, temperature regulating properties, and moisture-wicking technology to keep you cool under the heat. The pieces in the collection feature sustainably sourced fabric, such as Cottonized Hemp and Tencel™ blends to provide ultimate comfort.
Create a microclimate between you and the bottoms you wear, with Sorbtek Repreve – a polyester fiber sourced from recycled water bottles, which moves moisture away from the skin on top of UV protection. This new technology offers vertical wicking where hollow core fibres trap air, provide insulation, and wick moisture to the outside of the fabrics to ensure quick drying. You should expect nothing less, from the climate relevant fabrics to the technologies behind the pieces, as this is part of Levi’s commitment to making better choices that will change the industry for good.
Levi’s Ramadan 2021 Collection for Women
The Levi’s Ramadan 2021 collection for women offers a variety of silhouettes in a mix of prints and fabrications for this festive season. Move into summer with colour palette of pinks, yellows and neutrals, paired with our seasonal mod vintage logo across knits and wovens for a cohesive head-to-toe styling proposition.
Levi’s Ramadan 2021 Collection for Men
The Ramadan 2021 collection for men features an enhanced version of COOLMAX with New Aerolight fiber – a polyester fiber with moisture management properties that is spun in a special way to make the fiber look and feel like a cotton, giving the fabric a loftier feeling. The assortment includes denim and non-denim apparels steeped in elevated streetwear trends and detailing, new throwback-inspired jean fits, as well as a line-up of classic styles. Think a comprehensive range of solids, patterns and prints to inject your own style this festive period.
Ranging between RM199 to RM329, Levi’s® Ramadan collection will be available in-store and online via levi.com.my from April 2021 onwards. For more information, visit www.levi.com.my or Levi’s® Instagram page at www.instagram.com/levismy/.