Kate Spade New York unveils its spring 2022 campaign, which toasts to the fresh scents of the season, inspired by the joy that can be found – expected and unexpected – in everyday celebrations. Orchestrated to a modern rendition of the classic anthem of self-expression, “She’s A Rainbow”, the campaign is comprised of six vignettes that capture the spontaneity of spring and the energy it evokes…a glimpse of the first butterfly of the season…an afternoon in the park with a friend.
Shot by Cass Bird and styled by Stella Greenspan, the Kate Spade New York Spring 2022 campaign features models Birgit Kos, Mayowa Nicholas, and Dilone Altagracia, who come together to portray the colourful spring season.
this season is about inspiring our community to find the extraordinary in the ordinary. The world is facing very challenging times, but our brand has always stood for joy, whimsy and optimism, and our Spring campaign is a beautiful expression of that spirit,” said Jenny Campbell, Chief Marketing Officer of Kate Spade New York
The Kate Spade New York Spring 2022 collection welcomes the new season, as the weather warms and winter layers can be exchanged for fresh, colorful looks – with more pattern, more color, and more joy. The assortment honors well-loved brand codes with a blend of unexpected details and fresh takes on timeless designs. Season-specific fabrications, colour pops and playful prints are important, too. Sunny yellows and passionate pinks sit alongside springy stripes and ever-present polka dots, allowing the Kate Spade New York consumer to celebrate everyday magic with a classic Kate Spade New York twist.
This Spring, experience Kate Spade New York’s Spring game at partyinthepark.kspadeexperiencemy.com. Choose a Kate Spade New York Spring character and make your way through the park while avoiding the tennis balls. Players with the highest scores will stand a chance to win a RM3,000 shopping experience along with an exclusive gift with purchase.