To celebrate this milestone of Jaeger-LeCoultre Reverso’s 85th anniversary on a high note, the Jaeger-LeCoultre icon appears arrayed in brand-new festive garments born of an encounter between the Manufacture and Christian Louboutin in 2016.
With his creative imagination, Christian Louboutin gave free rein to his inherent inventiveness in exalting the beauty of this emblematic watch and revealing new aspects of its personality. The creative designer has envisaged the Reverso models in the same way that one creates a jewellery collection, giving each one a strong, original identity – exuberant, transparent, glowing or ultra-feminine.
Available in two sizes, the Reverso Classic Duetto chosen for this transformation retains its emblematic face on the front, with pure, classical Art Deco lines, while the back, framed by two rows of diamonds on either side of the dial, takes on a delightfully crazy touch infused by Christian Louboutin. Several models in the collection vividly symbolise the fruits of this encounter.
To celebrate its 85th birthday in due style, a short film on the Reverso by Christian Louboutin was filmed and actress and social entrepreneur Elisa Sednaoui took the lead role in the film.
“The short movie is a reflection on the mind’s ability to affect the passage of time. A simple flick of the wrist reverses the watch and time”,
explained Olga de Grèce, the director of the film.
Read also:
Jaeger-LeCoultre Reverso’s 85th Birthday Celebration;
Jaeger-LeCoultre Reverso Watch Marks 85th Anniversary
