This year, Bata Malaysia shows its support for International Women’s Day through its on-going and latest advertising campaign titled ‘All Shades of Me’ – encouraging women to be self-accepting and to acknowledge that no woman is just one woman. The 58-second video urged women everywhere – no matter their size, shape or colour – to be proud and to be comfortable with themselves. It was only natural for the ‘Me & Comfortable With It’ phrase to become the brand’s tagline.
Bata’s latest advertising campaign, set to coincide with International Women’s Day, features a woman in a trouser suit, with the voice-over stating all the different roles this woman plays: a boss, a leader, a mother, a wife and a lover. The campaign features Bata’s B-Flex range of shoes with the hero of the story wearing theFarrah, a versatile premium leather peep-toe boot.
To further celebrate women this International Women’s Day, Bata Malaysia is currently offering an exclusive RM20 instant rebate for every RM99 spend on ladies merchandises*. This promo is valid on both Bata stores nationwide as well as the Bata website – www.bata.com.my. Promo period ends on March 31st, 2019.
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