German footwear brand, Obermain inaugurated yesterday a new concept and flagship store in Malaysia, a 1,227 sq.ft. store with retro and modern industrial inspired decor coupled with warm setting at Mid Valley Megamall Kuala Lumpur (F-057, First Floor).

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Obermain’s new concept store at Mid Valley Megamall

The store opening was graced by the presence of the popular Indonesian pop singer, Afgan, and local celebrities such as Daler Yusuf, Puteri Aishah, Daniel Woodroof and Amelia Henderson.

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The management of Obermain together with Afgan, and local celebrities Daler Yusuf, Puteri Aishah, Daniel Woodroof and Amelia Henderson.
Indonesian pop singer Afgan made special appearance at the opening of Overman's new concept store at Mid Valley Megamall yesterday
Indonesian pop singer Afgan made special appearance at the opening of Overman’s new concept store at Mid Valley Megamall yesterday
(from left) Amelia Henderson, Daler Yusuf, Puteri Aishah and Daniel Woodroof
(from left) Amelia Henderson, Daler Yusuf, Puteri Aishah and Daniel Woodroof

The celebration of the opening was further enlivened with a fashion show featuring Overman’s latest men and women’s collection as well as the men’s apparel.

Obermain’s new concept store is replete with the brand’s latest collection of men and women’s footwear, women’s carry wear, and small leather goods for men. The launch of this flagship store also marks the debut of Obermain Men Apparel which are inspired from timeless pieces and classic designs, featuring basic t-shirts, men’s formal and casual shirts.