Chinese actresses and Burberry brand ambassadors Zhao Wei and Zhou Dongyu made their Burberry campaign debut in the brand’s new Chinese New Year campaign which’s celebrating family traditions and togetherness during the festive period.

Burberry releases its new Chinese New Year campaign_001

Shot and directed by photographer Ethan James Green, The campaign is inspired by classic portraiture, and reimagined in an informal urban environment, juxtaposing the old and the new, the traditional and the contemporary.

Burberry releases its new Chinese New Year campaign_002

The campaign features classic Burberry pieces including archive-print scarves, the trench coat and tailoring, contrasting with urban staples including hoodies, t-shirts and joggers, all of which will be available globally online and in-store from today.

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