Belstaff, the long founded British fashion brand has unveiled its Spring/Summer 2017 (SS17) Menswear Collection on last Sunday in tandem with the collection’s inspiration – Bruce Brown’s 1971 motorcycle film, On Any Sunday, starring Steve McQueen.

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Image: facebook.com/belstaff

Like the film, Belstaff SS17 Menswear Collection celebrates the carefree attitude of the guys and girls from on and off the bike tracks. Referencing the palette of the film, colours and design references are also taken from Belstaff archive pieces of the era.

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The early 70s was a defining time for Belstaff, when leather manufacturers on both sides of the Atlantic really embraced colour and used it as personalisation for the first time – Belstaff’s VP Men’s Design, Frederik Dyhr

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Image: facebook.com/belstaff

Belstaff has also included 5 looks from the Women’s Spring 17 (pre) collection, taking the same early 70s carefree biker inspiration from the film, and featuring suede, technical outerwear, denim, and leathers rich in racing motifs.

In addition to apparel, this season sees Belstaff launch a new accessories line inspired by adventure travel, a collaboration between award-winning Magnum photographer Paolo Pellegrin worked with Dyhr on the creation of a Magnum X Belstaff camera bag which can double as a Weekender for those not in the field.

The Colonial bag has also been updated with leather trims, new hardware, and features giving easier access. A backpack and tote complement these. All are offered in canvas with leather trims or in Belstaff’s proprietary hand-wax leather.

Belstaff also collaborates with NativeSons on the sunglasses for the second summer running – this year on a smaller aviator, the Ryder. This limited edition of 100 will go on sale the day after the presentation, i.e. June 13, 2016 in stores and at Belstaff.com.